Logistics consultancy content should effectively communicate expertise and value to potential clients by focusing on clear, actionable insights. Start with a detailed overview of your services, emphasizing areas like supply chain optimization, freight management, or technology integration, tailored to specific industries such as e-commerce or manufacturing. Showcase your success through compelling case studies that highlight measurable outcomes like cost reductions or efficiency improvements. Offer regular industry insights through blogs, white papers, and videos, addressing trends, challenges, and solutions. Leverage testimonials and partnerships to build credibility, and use engaging formats such as infographics or webinars to simplify complex concepts.